Gymnastics Ad Campaign

Gymnastics Ad Campaign
From: Jennie Adams Date: July 4, 2008
While this is going out to all on the list, it is especially important to club owners: While at Congress, the State Chairs were shown a really cool ad campaign that's going out in USA Today on August 8th, I think, to coincide with the beginning of the world's interest in gymnastics as our competition begins in China. It's an 8 page spread that finally(!) brings the message that gymnastics has roots in simple skills..(implied ..that are taught in your local gym) LIFE IS BALANCE and there's a picture of a little girls walking on a curb, LIFE IS STRENGTH showing a little boy hanging on a tree limb. Anyway, the middle pages of the ad contains a list of all the USA Gymnastics Member Clubs. In order to be on that list (cause all the state chairs immediately started looking for their own state). Your cluib membership must be current. If not a member, must be signed up by July 10th, which is next Thursday. I suggest that each club could benefit from this exposure. We often crab about the national office and what do they do for us. Well this will really be a terrific exposure, and they've put it together beautifully. I also suggest that someone in you club take the time this week to check that your name will be in the list, if you're already a club member, or that you think about signing up before the deadline. If nothing else, be sure to buy a USA Today on Aug. 8th, which I guess would be that Friday's issue. Thanks, Jennie

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